This module unwraps the process on how to effectively distribute hotel rooms and other inventory – revenue centers throughout the internet. By being able to understand where hotel revenue comes from, the real cost of your room and / or running an event, and what this means for the total value of the property.
Further you will identity the distribution channels that hotels use and invest in, the significant impact they may have on their revenue management strategy, and overall success. Examining online distribution channels used in the hospitality industry such as: Property Websites, Global Distribution Systems (GDS), and online travel agents (OTAs), you need to understand the rules of the electronic distribution environment and how it operates in order to develop a comprehensive pricing strategy to maximize revenue and profit. Maximizing profitability can only be possible by extracting intelligence on the day-by-day activity of these channels and analysing the possible displacements.