This module will enable you to understand why blogging is becoming a key part of a hotel branding strategy. It explains why and how blogs can become a great way to get ideas and information across to various people who might otherwise not encountered it and how blogging affects your brand visibility and credibility. It shows how a successful blog can create user generated content that may improve SEO, establish trust and create a different perspective through storytelling, resulting in repeat customers and / or expose your property to someone who would not have found it otherwise, via a relatively inexpensive way.
The modules focus on the importance of digital PR and its contribution on public perception and acceptance of a hotel business. In a field as highly competitive as hospitality, the role of PR is to build a hotel’s reputation and to protect it from damage. You will understand how a PR plan will keep your customers engaged on social media, and due to the dynamic nature of the markets, PR becomes an active and ongoing process online. It can be a marketing asset for the hotel and contribute to the bottom line.