We give you the skills and insight to drive the change. To be the change.

This new program provides you the opportunity to engage with the full spectrum of digital strategic thinking necessary to develop, refine, and implement a digital marketing plan for your Hospitality business. The CDMP/H program is tailored to guide Hospitality leaders to effectively bring about digital transformation in their organizations.

This module addresses the core principles of digital marketing for the hospitality sector. You will be able to identify clear and SMART business objectives that will be the foundation for a sound digital marketing plan, learn how to approach online your audience and develop insight of the hospitality industry.

The Content Marketing module will provide you with the knowledge and skills required to plan and execute a hospitality-related content marketing strategy which is customer persona-based and data-driven, informed by applied business objectives, aligned with the hospitality-based buyer’s journey and in accordance to your marketing strategy.

The Social Media module demonstrates the most critical digital marketing platforms, ways of identifying which one is the most suitable for the hospitality industry and highlights best practice in designing and setting up a social media experiences for your hospitality business.

The most important factor in the Hospitality industry is your property to be found online. The SEO module will demonstrate, step-by-step, how to build an organic search marketing strategy that with the solid purpose to bringing targeted traffic to your website. Learn how to boost conversions, make your services stand out against your competition and ensure the best ROI possible.

The Paid Search module explores the fundamentals of paid search and its advantages, while showing you how to implement and manage successful, hospitality-based successful Pay-Per Click (PPC) campaigns by using Google Ads and Hotel Adds. Through this module you will become familiar with the key concepts such as bid auctions, managing paid advertising budgets, ways of optimizing these campaigns, and analysing their performance for future best practice.

This module will introduce the fundamentals of display and video advertising, highlight its relevance to the hospitality industry and demonstrate how to set up and manage a YouTube channel. It will also cover the various different ad formats available within Google Display Network, but also best practice regarding setting up and managing campaigns.

This module will enable you to build an effective strategy by showcasing the importance of email marketing and exploring the concepts of segmentation, personalization, timing and engagement specifically for businesses in the hospitality industry. Moreover, you will be introduced to important regulative frameworks regarding SPAM, and data protection that underpin an effective email marketing strategy.

Website Optimization is a key component when it comes to conversions. In this module you will develop skills on how to build a well-designed, high-performing and optimized website and how UX & UI elements should be aligned to your hospitality business’ objectives in order to enhance direct bookings. You will be introduced to the fundamentals of an effective website design and integrated technologies that a hotel can use and ways to support its efforts to increase conversion rates. Also, to be able to determine the most suitable hosting option depending on your budget and business goals.

In this module you will be introduced to the basics of web analytics, the associated legal responsibilities as well as best practices for data collection, consent and privacy that enable a hospitality digital marketer to draw actionable conclusions from website or marketing channel data.

This module demonstrates the key components of an effective, manageable and measurable digital marketing strategy for your hospitality business. You will also be introduced to different methods to develop a successful budget plan and measure the ROI for digital activities.

This module introduces the importance of managing a company’s online reputation with a special focus on the hospitality sector. It will enable you to develop a solid strategy to managing, monitoring and defending your online reputation. It will also demonstrate ways of collecting customer reviews and responding to both positive and negative comments.

This module unwraps the process on how to effectively distribute hotel rooms and other inventory – revenue centers throughout the internet. By being able to understand where hotel revenue comes from, the real cost of your room and / or running an event, and what this means for the total value of the property.

Further you will identity the distribution channels that hotels use and invest in, the significant impact they may have on their revenue management strategy, and overall success. Examining online distribution channels used in the hospitality industry such as: Property Websites, Global Distribution Systems (GDS), and online travel agents (OTAs), you need to understand the rules of the electronic distribution environment and how it operates in order to develop a comprehensive pricing strategy to maximize revenue and profit. Maximizing profitability can only be possible by extracting intelligence on the day-by-day activity of these channels and analysing the possible displacements.

This module explores the several marketing concepts that play a significant role in strategic revenue management. Being able to understand aspects of differentiation for generating demand, you will be able to explain how revenue management relies on effective demand analysis & forecasting and how strategic pricing decisions are affected.

This module will enable you to understand why blogging is becoming a key part of a hotel branding strategy. It explains why and how blogs can become a great way to get ideas and information across to various people who might otherwise not encountered it and how blogging affects your brand visibility and credibility. It shows how a successful blog can create user generated content that may improve SEO, establish trust and create a different perspective through storytelling, resulting in repeat customers and / or expose your property to someone who would not have found it otherwise, via a relatively inexpensive way.

The modules focus on the importance of digital PR and its contribution on public perception and acceptance of a hotel business. In a field as highly competitive as hospitality, the role of PR is to build a hotel’s reputation and to protect it from damage. You will understand how a PR plan will keep your customers engaged on social media, and due to the dynamic nature of the markets, PR becomes an active and ongoing process online. It can be a marketing asset for the hotel and contribute to the bottom line.

Where should hotel companies focus their efforts for development in tomorrow’s digital economy? This module has as an objective to identify and analyse the newest technology innovations and the upcoming digital trends for the Hotel industry. The hotel industry is in the middle of a digital transformation and in order to be ready, the focus must be on the users’ needs for an increasingly more digital experience. this digital transformation can help the hotels to increase profits, make internal processes more efficient, and comply with applicable regulations.

This module will demonstrate the 10 Steps required complying with the GDPR. It will also enable you to understand the key concepts of the regulation and how to apply them to your hospitality business.

Stay Connected. Stay Relevant. Get in the game and stay ahead

Through participating in the CDMP/H course you have access to endless updated material via the membership library of DMI. As a result, you gain increased value from industry experts who share best practices, knowledge and skills daily. We offer in-demand digital marketing and selling skills that may help Hospitality professionals stand out from the crowd.

0 Employability

95% of our graduates are currently employed

0 Career Promotion

81% of our students promoted after completing the diploma

0 Hours Video Content

Access to digital tool kits, hundreds of practical resources & popular webinar series. for 12 months

0 Teaching Hours

Including a contemporary blend of industry related case studies & workshops

Why DMH Academy

The proliferation of internet technology has transformed the way organisations and consumers engage with each other. In the context of hospitality, the development of Online Channels and the growing sophistication of digital consumers have made it an imperative for hotels and tourism services providers to tap on the potential benefits of digital marketing. The CDMP/H programme has been developed by experienced industry practitioners and powered by the Digital Marketing Institute (DMI).

Our Expertise

Digital Marketing Strategy

96%

Corporate Professional Training

98%

Hospitality Revenue Management

92%

The Digital Marketing Institute sets the global certification standard for digital marketing and selling having qualified more professionals to a single certification standard globally than any other body.

Official Website

Nelios is the leading hotel digital marketing agency in Greece, provides holistic solutions for the online strategic positioning of hotels by offering tailored, coherent digital strategies.

Official Website

StudySmar is a unique organization operating in the professional training, advisory fields. Within that range of services lies our continuous support and commitment to the next generation of leaders.

Official Website

CIIM – The Cyprus International Institute of Management is a non-profit international business school established in 1990 in Limassol by a group of business leaders and a team of prominent academic members.

Official Website

What you will learn

Access knowledge from industry leaders and learn how to implement a Digital Marketing Strategy in your unique Hospitality business context.

Optimize your digital assets

Optimize your website and social media channels to drive traffic and engage with a quality audience to enhance conversion rates.

Learn Search Engines Marketing

Learn Search Engine Optimisation (SEO) and Marketing (SEM) which will result to increase your bookings via your own website (as opposed to generating revenue via OTAs and GDSs)

Drive growth

Drive growth with compelling content that motivates your audience and positions your hospitality business in search results

Advanced tools

Best use hot tools and technologies like Google Tag Manager and Google AdWords, Facebook ad manager, retargeting tools, and more

Sales Audit

To effectively apply an online sales audit and evaluate your digital readiness that will improve your Hotels positioning and branding in the market place.

Digital PR

To develop an online PR plan and how to stimulate demand and brand awareness through effective blogging

Global Industry Advisory Council

Representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute program content. The Industry Advisory Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. The Council ensures that our programs are developed in alignment with the digital economy’s most in- demand digital needs and skillsets.

Our Team of Experts

Our CDMP/H course is taught and delivered by specialists who work in the Hospitality industry and are distinguished in the field of Hospitality Digital Marketing – Hotel Online Sales & Technology – Revenue Optimization.

Dr. Constantine “Dino” Kiritsis

Entrepreneur, Professional Trainer, Author, Award winning training concept developer Constantine (Dino) is one of the most versatile professionals in business operating as an […]

Costas Chandrinos

Costas Chandrinos is a Greek and Canadian national. He is a Hospitality and Tourism management expert and holds a BA in Intl Hospitality […]

Dr. Antony Michail

Dr. Antony Michail is the Founder of Anacalypsis Strategy and Marketing Consultants and has 15 years of progressively responsible experience consulting and advising […]

George Chalil

With more than 15 years of hands on experience George Chalil has managed to become one of the best skilled and experienced specialists […]

Serifis Dimitris

Dimitris is considered by many as the expert in digital transformation for the travel industry. After graduation he started as a Digital Marketing […]

Christos Bitzis

Christos Bitzis has been working in the field of tourism and the internet since 1999. During this time, he has worked as a […]

Lina Kastriti

Lina is a driven tourism professional with significant experience in the online industry. Having worked for both the provider as well as the […]

George Diamantis

George A. Diamantis was born in Athens in 1989. He holds a Bachelor in Business Administration (BBA) from the Eastern Macedonia and Thrace […]

Kostas Panagakis

Founder & CEO at Travelworks Public Relations A corporate communications professional with more than 15 years of experience in public relations, digital communications, […]

George Tsiros

George Tsiros is as a performance-digital marketer, strongly believing in all-things-digital. He started his journey in digital marketing as a Search & Performance […]

Panos Melissaropoulos

He is the Co-founder of Moosend a company with accelerating growth providing email marketing services trying to bridge the gap in the market […]

Flora Paraskevopoulou

Having worked in journalism for more than 15 years in well-known magazines, Flora has specialized in the marketing and communication of tourism industry […]

Vicky Poulios

Vicky holds a Degree in Journalism and Mass Media from the Aristotle University of Thessaloniki and a Master of Arts in Marketing Communications […]

Testimonials

Από το πρώτο email για εκδήλωση ενδιαφέροντος για το certification του CDMP/H και την άμεση ανταπόκριση που έλαβα ήταν προφανές το επίπεδο οργάνωσης της Study Smart. Αυτό επιβεβαιώθηκε στη συνέχεια όχι μόνο με την εύρυθμη λειτουργία του course, αλλά κυρίως με την ύλη και το επίπεδο των εισηγητών. Όλα τα μαθήματα ήταν σύγχρονα, με πρακτική εμπειρία, αλληλεπίδραση και χωρίς να μείνουν αναπάντητα ερωτήματα πάνω στην ύλη. Το προτείνω ανεπιφύλακτα.
Nikolas Lygeros - Digital Distribution & Sales Manager Elounda Solfez Villas

A strategic approach on the Hospitality industry that is vital to all professionals. If you want a 360 knowledge of Digital Marketing in the Hospitality industry, this course is very useful for all levels of experience
Vicky Pouliou - E - Commerce and Digital Marketing Manager Banyan Tree Hotels & Resorts

As an industry, the hospitality & tourism sector is rife with opportunities for both individuals and business through digital. For that reason, we are delighted to be partnered with DMH to offer a brand new specialist pathway for professionals in this space, whilst also contributing to the closure of the digital skills gap globally.
Aaron McKenna - Managing Director, Digital Marketing Institute.

Personalization is not a perk – it is an imperative. Hospitality properties that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%—two to three times faster than those that don’t.
Boston Consulting Group -

The next big thing in travel will be a more personal and predictive consumer experience driven by data and insights.
Gary Morrison - SVP & Head of Retail, Brand Expedia Worldwide

Open Dates

We understand that acquiring new customers over the internet is important to the Hospitality Industry. Now, you can effectively strategize and apply powerful digital marketing tools that convert in the Hotel & Tourism Sector. Think Ahead and join the CDMP/H a UNIQUE COURSE designed for the Hospitality Industry able to set a footprint to your roadmap for digital success.

The certification provided is subject to the LAEK 0.24 subsidy for businesses www.laek.oaed.gr

Greece

October - November 2020 - Athens

Time to fast track your Hospitality Career?

Meet the experts' advanced concepts - solutions and knowledge brought to you by Hospitality Digital Marketing professionals.

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