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Our specialized courses:

This Professional course provides the opportunity to engage with the full spectrum of digital strategic thinking necessary to develop, refine, and implement a digital marketing plan for your Hospitality business. The DMP/H program is tailored to guide Hospitality Leaders to effectively bring about digital transformation in their organizations.

Upon Completion of the course all Participants will receive a Certification of Attendance from:
DMH Academy – STUDYSMART – NELIOS

Introduction to Digital Marketing Strategy for the Hospitality Sector

This module addresses the core principles of digital marketing for the hospitality sector. You will be introduced to the core principles and purpose of digital marketing in the Hospitality and Tourism context. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 campaign by connecting effectively with your customers and targets.

Content Marketing for Travel & Tourism Businesses

The Content Marketing module will provide you with the knowledge and skills required to plan and execute a hospitality-related content marketing strategy which is customer persona-based and data-driven, informed by applied business objectives, aligned with the hospitality-based buyer’s journey and in accordance to your marketing strategy.

Social Media Marketing for Hospitality

The Social Media module demonstrates the most critical digital marketing platforms, ways of identifying which one is the most suitable for the hospitality industry and highlights best practice in designing and setting up a social media experiences for your hospitality business.

You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages. As a result, you will understand the techniques and best practices for growing and engaging a hospitality consumer and demonstrate how to create effective paid advertising campaigns on key social platforms that apply to the Hospitality industry.

Search Engine Optimization for Tourism (SEO)

The most important factor in the Hospitality industry is your property to be found online. The SEO module will demonstrate, step-by-step, how to build an organic search marketing strategy that with the solid purpose to bringing targeted traffic to your website. Learn how to boost conversions, make your services stand out against your competition and ensure the best ROI possible.

Paid Search (PPC) using Google Ads for Hospitality

The Paid Search module explores the fundamentals of paid search and its advantages, while showing you how to implement and manage successful, hospitality-based successful Pay-Per Click (PPC) campaigns by using Google Ads and Hotel Adds. Through this module you will become familiar with the key concepts such as bid auctions, managing paid advertising budgets, ways of optimizing these campaigns, and analyzing their performance for future best practice.

Display & Video Advertising for Hospitality practices

This module will introduce the fundamentals of display and video advertising, highlight its relevance to the hospitality industry and demonstrate how to set up and manage a YouTube channel. It will also cover the various different ad formats available within Google Display Network, but also best practice regarding setting up and managing campaigns.

Email Marketing

This module will enable you to build an effective strategy by showcasing the importance of email marketing and exploring the concepts of segmentation, personalization, timing and engagement specifically for businesses in the hospitality industry. Moreover, you will be introduced to important regulative frameworks regarding SPAM, and data protection that underpin an effective email marketing strategy.

Website Optimization & Integrated Technology for Hospitality Properties

Website Optimization is a key component when it comes to conversions. In this module you will develop skills on how to build a well-designed, high-performing and optimized website and how UX & UI elements should be aligned to your hospitality business’ objectives in order to enhance direct bookings. You will be introduced to the fundamentals of an effective website design and integrated technologies that a hotel can use and ways to support its efforts to increase conversion rates. Also, to be able to determine the most suitable hosting option depending on your budget and business goals.

Analytics with Google Analytics for Hospitality Performance

In this module you will be introduced to the basics of web analytics, the associated legal responsibilities as well as best practices for data collection, consent and privacy that enable a hospitality digital marketer to draw actionable conclusions from website or marketing channel data.

Online Reputation Management & Digital PR for Hospitality

The module introduces the importance of managing a company’s online reputation (ORM) with a special focus on the hospitality sector. Online reviews remain a key influencer in the booking space. Also  help you understand how a PR plan will keep your customers engaged on social media and improve reputation & how It can become a marketing asset for the hotel and contribute to the bottom line.

Strategic Hotel Inventory Distribution and Online Sales

This module unwraps the process on how to effectively distribute hotel rooms and other inventory – revenue centers throughout the internet and effective contracting. By being able to understand the key factors in creating successful contracts with special emphasis on its commitments and risks will help you realize where hotel revenue comes from, the real cost of your room and / or running an event, and what this means for the total value of the property.

Generating Revenue Through Analyzing Demand for Hotels

This module explores the several marketing concepts that play a significant role in strategic revenue management. Being able to understand aspects of differentiation for generating demand, you will be able to explain how revenue management relies on effective demand analysis & forecasting and how strategic pricing decisions are affected.

The General Data Protection Regulation in Hospitality (GDPR)

This module will demonstrate the 10 Steps required complying with the GDPR. It will also enable you to understand the key concepts of the regulation and how to apply them to your hospitality business.

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Revenue Management is currently considered worldwide as one of the most important professional specialization and skill for effective hotel business performance. You will become aware of current trends of Revenue Management, its today’s Challenges in the Hotel Sector and explain performance measurements for effective daily hotel performance . You will explore the several operational, tactical, strategic and  marketing concepts that play a significant role in strategic revenue management for hotels. Participants will also have the opportunity to watch again all the recorded sessions of the course.

Upon Completion of the course all Participants will receive a Certification of Attendance from:
DMH Academy – STUDYSMART – NELIOS
  • Be informed on industry trends and best practices in Revenue Management.
  • Understand the key concepts of Revenue Management in the hospitality context and evaluate its role in your organization.
  • Apply the strategic practices of hotel revenue management to increase revenue.
  • Explain the role of forecasting in hotel revenue management and being able to measure its accuracy.
  • Be able to establish or recommend room rates that maximize profitability and approaches to making price more variable.
  • Analyze the implications to revenue management of using various distribution channels
  • Set appropriate rate fences to create appropriate customer segments and manage potential customer issues associated with overbooking
  • Create strategies to make group-management decisions that maximize revenue.
  • Refine the practice of hotel revenue management so it can be applied to additional areas of the hotel.
  • Develop a functional revenue management plan, from gathering baseline data to monitoring post-implementation results.

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This course introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a Travel & Tourism business. You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages. As a result, you will be able to create effective paid advertising campaigns on key social platforms that apply to the Hospitality industry.

Upon Completion of the course all Participants will receive a Certification of Attendance from:
DMH Academy – STUDYSMART – NELIOS
  • Be informed on industry trends and T&T best practices in digital marketing.
  • Understand the key concepts of social media Marketing in the hospitality context and evaluate its role in your organization.
  • Identify how Content Marketing has changed the hospitality consumer behaviour and the implications for the wider business.
  • Practice and understand  how to develop great content that offers real value to people – and most importantly, to serves a purpose.
  • Achieve business goals by understanding how to design, implement and measure social media campaigns that engage and convert.
  • Use suitable social media channels to grow and engage an audience. Measure and optimize social media campaigns.
  • Understand the importance of digital channels and strategies for T&T businesses to drive customer engagement.
  • Learn how to best counter the challenges associated with social media marketing for hospitality services and products.
  • Design your own product-specific advertising and promotional campaigns for your hospitality product or service aiming for long-term competitiveness.
  • Be equipped with constantly updated and relevant practical case studies and thought leading content.
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