Our specialized courses:
This new program provides you the opportunity to engage with the full spectrum of digital strategic thinking necessary to develop, refine, and implement a digital marketing plan for your Hospitality business. The CDMP/H program is tailored to guide Hospitality leaders to effectively bring about digital transformation in their organizations.
Revenue Management is currently considered worldwide as the most important professional specialty for effective hotel management. You will become aware of current trends of Revenue Management, its today’s Challenges in the Hotel Sector and explain performance measurements for successful daily hotel operations. You will explore the several marketing concepts that play a significant role in strategic revenue management for hotels.
This course introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a Travel & Tourism business. You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages. As a result, you will be able to create effective paid advertising campaigns on key social platforms that apply to the Hospitality industry.