What you will learn

Access knowledge from industry leaders and learn how to implement a Digital Marketing / Revenue Management & Sales Strategy in your unique Hospitality business context.

Optimize your digital assets

Optimize your website and social media channels to drive traffic and engage with a quality audience to enhance conversion rates.

Learn Search Engines Marketing

Learn Search Engine Optimisation (SEO) and Marketing (SEM) which will result to increase your bookings via your own website (as opposed to generating revenue via OTAs and GDSs)

Drive growth

Drive growth with compelling content that motivates your audience and positions your hospitality business in search results

Advanced tools

Best use hot tools and technologies like Google Tag Manager and Google AdWords, Facebook ad manager, retargeting tools, and more

Sales Audit

To effectively apply an online sales audit and evaluate your digital readiness that will improve your Hotels positioning and branding in the market place.

Digital PR

To develop an online PR plan and how to stimulate demand and brand awareness through effective blogging