Serifis Dimitris

Dimitris is considered by many as the expert in digital transformation for the travel industry. After graduation he started as a Digital Marketing Coordinator at Yourholidays.com, a travel agency based in Guildford (Surrey, U.K.), but soon his brilliant ideas led him to Hays Group’s PurpleTravel.co.uk where he held the position of Head of Digital Marketing. In 2008 he took the decision to create Nelios.com, a unique digital agency by Greek standards, where using his experience and expertise he would provide specialized digital services for the tourism industry. Through the years, Nelios.com has been the go-to agency for many of the most recognized brands in all sectors of Greek tourism (hotels, cruises, yachting, MICE, OTAs, travel agencies, tour organizers, car rentals, travel portals etc.). In more recent years, Nelios has specialized in hotels, with the aim of increasing their profitability while reducing dependency on third channel bookings (tour operators, third party agencies). By thoroughly studying travelers behaviors and implementing the findings in combination with the latest trends in digital marketing, web development and hotel branding, Nelios has become the Greek leader in increasing hotels’ website bookings.

Specialties: Travel Technology, Digital Tourism Marketing, Digital Tourism Projects Analysis and Management, Digital Transformation, Hotel Digital Marketing Strategy

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